GOAY
SIQI
Copywriting
Apr 2022 – Aug 2022
Account Servicing Intern
Publicis Groupe, Singapore
Aside from managing various advertising campaigns for Tiger Beer during my Summer internship stint with Publicis, I was given the opportunity to nurture my interest in copywriting with the Creative team. Alongside the team's copywriter, I created social media copies for Tiger Beer's 90th Anniversary Campaign published on the official Tiger Beer Facebook and Instagram account.
Oct 2021 – Sep 2022
Corporate Liaison Executive
Nanyang Technological University Students’ Union (NTUSU) 31st Executive Committee
A big part of the work behind brand collaborations involves delivering details of the promotions and giveaways on social channels with attractive collaterals and punchy captions, whilst ensuring the branding guidelines of all parties are satisfied. I work closely with the Union's Communications department to create social media collaterals and post captions, including unique hashtags to enhance social reach.
